Thermo Business Cards
Thermo business cards
Thermo business cards, or raised print cards as some people prefer to call them are still quite popular but, as with other specialist cards, they do cost a little more to produce.
Thermographed business cards are produced by printing the card in the normal way and while the ink is still wet, a special powder is sprayed onto the card which sticks to the wet ink only. The process is completed by running each card through an ultra-violet ‘curer’ which bakes the powder/ink part of the thermo card.
Done correctly, the final effect can be stunning. Done badly, the effect can look horrendous especially when small type begins to ‘fill in’.
Things to consider before sending your artwork to a printer.
If designing your own card try and steer away from any typeface that is very small, or thin. On small type, the thermo process can easily fill-in gaps between characters so make sure your supplier’s equipment is up to the job by asking the question before preparing your artwork.
In most cases, the Thermo treatment cannot be applied to tints of a solid colour (see example below) and the tints would need to be printed separately, which may also impact on the final cost.
Example
The above is a straightforward 2 colour job that lends itself to the Thermo treatment
Here we’ve added a logo that uses a tint of the ‘Company Name Here’ blue colour. The tint cannot have the thermography treatment, so this would need to be printed separately which is going to add to the cost as a separate press setup will need to be actioned to complete the job.
If in any doubt about your artwork, it is definitely worthwhile speaking to your printer beforehand, who will be able to advise what will and won’t work. Previously-printed samples are a must before committing your artwork to a printer you haven’t worked with before.
If you normally purchase your business cards in a hurry, then thermographed business cards may not be for you, as you do normally have to allow extra time to get them produced, so best to check timescales with your print supplier first.
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